Ольга

Directed and scaled a 10-person product design team, optimizing cross-functional collaboration, resource allocation, and annual goal setting, resulting in the successful promotion of two design leads.

Spearheaded strategic product initiatives by conducting in-depth market and user research, formulating impactful hypotheses, and defining iterative roadmaps to address core user pain points and enhance product value.

Defined and implemented design principles and methodologies, translating complex business objectives into actionable design strategies and effectively communicating the product vision across the design team.

Orchestrated the successful launch of major product updates, including the new user profile, redesigned stories, an advanced photo editor, and vmoji, significantly improving user engagement and product functionality.

Enhanced the design team's HR brand by organizing over 10 university meetups, developing an internship program, and leading design contests ('Vezdekod,' 'VK Cup'), attracting and nurturing emerging design talent.

Designed and implemented new interfaces for the main website and mobile application, leveraging user research to identify needs and pain points, resulting in the development of competitive and user-centric features.

Maintained and evolved the design system, creating intuitive project navigation that streamlined collaboration and improved efficiency for QA and development teams.

Redesigned the user experience for critical back-office applications, conducting interviews and analyzing workflows to optimize information architecture for tools used by cashiers, administrators, and reporting functions.

Managed the end-to-end redesign of the Kassir.ru website, continuously analyzing performance and overseeing the implementation of new solutions to optimize user interaction and align with business objectives.

Developed a company-wide UI kit and established a scalable component-based design system, significantly improving design consistency and development efficiency across the platform.

Designed and deployed a new visual communication strategy, re-imagining interfaces for electronic channels including the website, social media, and widgets to enhance user engagement.

Developed essential design documentation, templates, and guidelines, standardizing processes and ensuring consistent visual branding across all marketing and operational materials.